Giant: From Design to Application

Some vehicle branding starts with a logo. This one started with a personality. For Giant Appliance Repair & Services, the brief was to bring the Giant brand to life on the road — combining the existing Speed Queen and Whirlpool associations with a bold, unmistakable identity. From the oversized GIANT lettering to the appliance character and bright yellow service panel, every element was designed to work together on the vehicle rather than simply being placed onto it. And that's where good vehicle branding makes the difference. The design has to work on screen. Then it has to work on the vehicle. And finally, it has to work out on the road. This is the finished application — a moving brand that is hard to miss and even harder to forget. Designed to be Giant. Built to be seen.