It's not inside...well actually it is!
Interior signs are often overlooked when larger companies plan their signage requirements. Company names and logo’s for the outside of a business’s buildings are considered the most important signage, with signs for the inside only a second thought.
The truth however, is that there are a large number of signs inside every building that we don’t often realise we’ve seen and even less often value. We’ve compiled a list of the most important interior signage options to ensure you include for your business.
Reception Signs:
Reception signs can either include a company’s logo in the reception area, company directories and just about any branding used to create an impression in a reception area.
Safety & Security Signs:
We don’t think about these signs until we need them! Signs that direct us to fire exits and security points are everywhere, yet we rarely think about them when planning internal signage. Where is your nearest fire extinguisher???
Wayfinding:
You probably use wayfinding signs all the time without even realising it. Looking for the lifts or bathrooms in a shopping centre, the 4th floor cafeteria in a new office block and even mall directories to your favourite stores.
Meeting Rooms:
Larger companies often need signs to direct people to meeting rooms and create an impression with wall decals. Internal signs for meeting rooms can serve a functional and aesthetic purpose.
Simulating Nature with wall decor is known to improve productivity and employee happiness. Research shows a 15% increase in employee output when their offices incorporated a natural feel and a 15% increase in retail store sales when design elements are connected with nature. Examples of signage making a positive impact on a businesses bottom line.
Because we often think about interior signs as an afterthought, we miss the opportunity to get creative with the signs we place inside our businesses and buildings. Speaking to the Signage experts at Signarama at the planning stage means you can do more than just direct people, you can add to the experience they have whilst inside your shops, offices and company premises.
