How to use exterior signs to increase your business' sales
Exterior signs offer a highly impactful branding opportunity for businesses to get their brands in front of potential clients and increase their sales. Exterior signs are visible, can be striking and large, eye-catching and unique.
Exterior signs get your brand in front of people where they are, whether in traffic or whilst shopping. In walkways and passageways outside of shops. Exterior signage benefits from being seen day-to-day by people that travel the same routes or visit the same places often – meaning your brand is subliminally front of mind and forms part of your customer’s daily travels.
Here are some popular types of exterior signs:
- Roadside banners and signs
- Storefront signage
- Shopping plaza walkways
Exterior signs also provide unique messaging options for businesses trying to get their brand in front of more eyes.
Messaging on exterior signs provide the following marketing objectives:
1 – Building brand awareness:
Businesses that can position their brands where people are, travel or visit regularly benefit from increased brand awareness. We subconsciously see the same signs on our way to work every morning and this familiarises ourselves with the brand on a daily basis.
2 – Advertise Promotions:
Billboards and exterior signs advertising promotions form a major pillar in any marketing plan to create awareness for the promotion. Being able to get your promotion or deal in front of many eyes improves your chances of meeting and exceeding your promotion objectives.
3 – Attention:
Along with brand awareness, building attention for your business and products is another great opportunity made by exterior signage. Creating attention requires your message to be in the right place, and in front of many eyes. Placing your messaging outside in high traffic volume areas is a great way to ensure there are many mouths talking about your company or products.
4 – Business Announcements:
Important business announcements can be made public using exterior signs and effectively get your message across. If you’ve got something important to say, shout it from the rooftops with an exterior sign…
Signarama offers the latest range of exterior signs through our expert franchises countrywide. Visit your nearest Signarama store today or visit our website www.signarama.co.za for a free consultation and quote!
