Business Cards as a personal marketing form

Business Cards are not dead. Many companies and individuals still use business cards in different ways as a personalised marketing solution. A good first impression can end with a business card which will leave a lasting impression. Many industries still use networking events to market their businesses or specialists, which is why business cards are still very much part of any good marketing strategy. Industries such as real estate, personal care, medical, consulting and finance still rely heavily on the need for personalised business cards.

Many salons and medical establishments will use the back of their business cards to schedule appointments or apply a reward system for their clientele. Creative business cards are just as popular – bakeries use edible business cards while specialist knife suppliers give out business cards that double as a tool. Credit card sized business cards can be adapted to be a multi-tool or bottle opener when designed properly. The possibilities are endless with a good business idea and business card design to match.

Why business cards are a good addition to your business

• Cost-effective marketing
Bulk business cards are a cost-effective way of marketing your business directly to your clients.

• Brand Ambassadors
A well-designed business card possess the ability to convey a brand’s message and establish them in the minds of the receivers. These first impressions can be lasting impressions.

• Affordable lead generation
Business cards create the opportunity for clients to reach out to you.

• Authenticity
Professional business cards afford businesses the authenticity and authority in their industry as they establish the brand as such.

• Creative business cards continue to market your brand
Business cards which have a creative ‘wow’ factor are often shared with peers and colleagues, which is a powerful ‘word of mouth’ factor that can generate leads.

• Personal touch
We share so much information digitally, that business cards still provide that personal touch we often miss in the business world.

• Come prepared mentality
Business cards give the subtle impression that a person is prepared for business and organised in a manner which translates to good business acumen.

• Good way to end a meeting
Exchanging business cards is a good way to end meetings or network events, it can even indicate the eagerness of doing business. A final impression on a good note.

Speak to Signarama about your business card needs. We are experienced professionals in creating great business cards. Allow us to help your business with expertly created business cards.

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