Professional Brand Audit & Consultation
As a successful international brand, Signarama Southern Africa has the knowledge and experience to advise you on improving and managing your brand.
Your brand’s identity should be reviewed every 5-7 years to keep it fresh and at the forefront of your industry. Evaluating your brand, its values, mission, and position in the marketplace must be done before engaging a new brand identity. This can be completed through a professional brand audit.
What Are The Different Elements Of A Brand Audit?
The business world evolves on a daily basis, which means your audience is also changing. If you do not review your brand, you become stuck targeting the wrong audience or focusing on the wrong marketing tactics. By reviewing your brand – or having it reviewed professionally – you can ensure that you stay ahead of your competitors and that you are communicating effectively with your target audience.
When it comes to your brand, knowing your competition inside-out is crucial. To conduct a comprehensive brand audit, Signarama completes the following steps:
- Firstly, we identify your competitors and similar brands.
- We analyse your brand language and compare it to competitors.
- We analyse your visual identity with the aim of improving it.
- We focus on target audiences to determine how they experience your brand and similar brands.
- We establish your brand’s positioning in the industry and determine ways in which you can improve it.
Upon completion of the audit, our team will further advise you on improving your brand to stand out against your competition. We can also help you implement certain strategies to improve your brand, specifically referring to the information found during your audit.
Some of our services include the design of a new logo and new signage and branding options for your shop or office. With our team on your side, you can rest assured that your brand will get noticed!
Talk to your closest Signarama team about a brand audit for your business and get ready to reap the benefits.