As a successful, international brand, we at Signarama feel that we possess the knowledge and experience to advise you on how to improve and better manage your brand. We say you should be reviewing your brand’s identity every 5-7 years to ensure that it is kept fresh and at the forefront of your industry. The process of evaluating your brand, it’s values, it’s mission and its position in the marketplace all need to come before you engage in a new brand identity, and this can be done through a professional brand audit.
What are the different elements of a brand audit?
The business world evolves on a daily basis, which could mean that your audience is also slowly changing. If you do not review your brand, you might be stuck targeting the wrong audience, or focusing on the wrong marketing tactics. By reviewing your brand – or having it reviewed professionally – you can ensure that you stay ahead of your competitors and that you are communicating effectively with your target audience.
When it comes to your brand, knowing your competition inside-out is crucial. To conduct a comprehensive brand audit, we at Signarama will focus on the following elements – upon completion of the audit, our team will further advise you on how you can improve your brand to stand out against your competition:
• Firstly, we’ll identify your competitors and similar brands
• We’ll analyse your brand language and compare it to competitors
• We’ll analyse your visual identity, with the aim of improving it
• We’ll focus on target audiences to determine how they experience your brand – and brands similar to yours
• We’ll establish your brand’s positioning in the industry, and determine ways in which you can improve it
Our services do not end after your brand audit – we can also help you to implement certain strategies to improve your brand, with specific reference to the information found during your audit. Some of our services include the design of a new logo and new signage and branding options for your shop or office. With our team on your side, you can rest assured that your brand will get noticed!
Talk to your closest Signarama team about a brand audit for your business and get ready to reap the benefits.