When it comes to your business, wayfinding and safety signs are a necessity to ensure you meet regulations while also making it easier for your customers to find you. All customers think differently, which is why you need a variety of visual cues such as maps, directions, and symbols to help guide them to their destination. In high-stress environments, such as busy office parks or retail centres, effective wayfinding systems contribute to a sense of well-being, ease and safety.
If you are interested in constructing an effective wayfinding strategy to ensure that your clients can find your business, talk to a Signarama team near you. Our signage teams will work closely with you to ensure your wayfinding signage is clear, strategic and workplace compliant. Feel free to explore our range of wayfinding signs and discuss your ideas with our team today.
Why wayfinding signs are important:
Wayfinding signs are important for your business, not only to get your business noticed, but also make sure that those who are looking for you can easily find you. The main purpose of wayfinding signs is to help people from point A to where they want to be with the least amount of stress possible.
As these signs serve a functional purpose, it is important that the message is clear and visible, and that the signs are strategically placed so that your clients will not get lost. To ensure that your business’ wayfinding signs are efficient, here are some things to keep in mind:
- Your signs should be simple and should not let people wonder or think too much
- Your message should only include important information
- These signs do not have to be visually pleasing, therefore keep it simple with the design
- With these signs, it works best if you create an entire visual communication system – therefore you should put up a few signs along the way to lead clients to your door
If you are unsure about the best signs for your wayfinding requirements, you are welcome to consult with our signage experts. We have assisted clients in a diverse range of industries to deploy effective wayfinding strategies and we are eager to provide you with an effective solution too.
Our wayfinding signs include a wide variety of products suited for both interior and exterior requirements. Whether you simply want to direct people to you, inform them, alert them to certain dangers, or offer guidance to those with special needs, you can count on us.