Why is lettering important to your business?
1. Business Identification
Lettering and graphics help to identify your business.
2. Business Type
Lettering and graphics help tell customers what type of business you operate.
3. Wayfinding
Lettering and graphics help identify your position, like in a busy shopping centre or business complex.
4. Stand Out
Bold lettering allows you to stand out from the crowd and grab the attention of customers.
Lettering may seem inconsequential, but it is not. The right font, colour, illumination and size of lettering or graphics all play a role in grabbing the attention of passers-by. Careful thought must be given to the type of lettering used to market your business effectively.